How to Effectively Design a Website With SEO in Mind

A successful web design project aims to achieve two main goals: a seamless user interface and optimization for search engines. While it’s not easy striking a balance between these two aspects, with a dedicated team of professionals and a focused gaze on your goals, you can always achieve both.

Designing your website with SEO in mind is crucial for its optimal performance once it goes live. Below, we’ll look at some of the tips for effective web design that include careful choice of crucial SEO features for a modern website.

Design Your Website for Different Devices

When building a website with the end user in mind, you must ensure it’s designed for use on all devices, including mobile devices like smartphones and tablets. A mobile-friendly and responsive website will attract and keep the majority of internet browsers who browse using their mobile devices. Google also factors mobile design into its ranking algorithm, which means your mobile-optimized site is likely to rank higher than a competitor’s site that’s not optimized for mobile.

If you’re not skilled at designing mobile-friendly websites from scratch, you can opt for pre-designed templates that are already optimized for mobile. You can check this page and try some templates for free before jumping to the premium options for even cooler features.

Optimize Your URLs

Optimized URLs play a crucial role in determining how high your website’s individual pages are ranked on search engines. Consider including the target keywords on the respective page’s URLs and eliminating any other string of characters that don’t add value to the page.

Doing this for every page you add to your website helps Google to understand what keywords to rank your pages for and focus only on them for optimal performance. When users search for a specific page, they’re more likely to remember the few words used on the URL slugs than when the URL is a long string of characters.

Work on the Site’s Speed

A good website with everything a user may want to see in a website is mostly useless if those features take ages to load or access. Understand that those visiting your website are looking for quick results and will easily log out if they spend more than three seconds waiting. If Google realizes people are abandoning your website pages after a few seconds, they may push your site further down in search engine rankings.

Sites with faster loading speeds and equally great solutions in your niche will be preferred over yours, hurting your ranking and business. You can use various tools like Google’s Page Speed Insights to manually monitor your site’s speed to ensure it’s performing at its peak.

Ensure Readability

If you have great content, but people can’t read it, your website’s ranking will be drastically affected. When designing your website, ensure you use big and bold fonts like sans serif or serif fonts all over your website for easy readability. The background and whitespace also play a crucial role in ensuring effective readability. Ensure your whitespace perfectly balances the page’s design to give users an easier time navigating your content.

A successful web design project emphasizes these and other SEO strategies to give users the best experience while on the website. With these four tips, you can easily improve your website performance and ranking in search engine result pages (SERPs). 

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